Work, Consumption and Capitalism PDF Download

Work, Consumption and Capitalism PDF
By:Lynne Pettinger
Published on 2015-12-02 by Macmillan International Higher Education

Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary capitalism. Considerable energy is devoted to encouraging consumers to desire new fashions, to celebrate 'good design', to have feelings for brands and to immerse themselves in sensory experiences, without worrying about the ethics of their practices. Work, Consumption and Capitalism looks at how consumption is produced by focusing on the multiple kinds of work that make consumption possible, from advertising creatives to fashion designers, from self-service checkouts to the hippest barista in the coolest coffee shop. The text encourages students to consider the place of consumerism in global capitalism to develop their own answers to the question: How is consumption made possible? This wide-ranging study of the relations between work, consumption and capitalism draws on interdisciplinary research in cultural and economic sociology, history, marketing studies and cultural studies. With research tasks and discussion questions at the end of each chapter and case studies throughout, it stands as an accessible introduction for students of Sociology, Business and Management, Media and Communication, Cultural Policy and Cultural Studies.

This Book was ranked at 40 by Google Books for keyword children's education and care quality authority.

Book ID of Work, Consumption and Capitalism's Books is Qso0CwAAQBAJ, Book which was written byLynne Pettingerhave ETAG "xcvwmKPn0Ds"

Book which was published by Macmillan International Higher Education since 2015-12-02 have ISBNs, ISBN 13 Code is 9781137342782 and ISBN 10 Code is 1137342781

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Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics

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